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True to form, the local lords of the manor seemed happier quarrelling among themselves in 2016 than preparing to meet the impending onslaught from overseas.

We were thus treated to an unedifying squabble between retail giants Edeka and Rewe over the bones of a largely unprofitable regional multiple named Kaiser's Tengelmann.

Interessant ist, dass – von Gartenliebe über Weinfreunde bis Zooroyal – inzwischen alle Rewe-Online-Aktivitäten in irgendeiner Form „REWE“-gebrandet sind.

Germany's most profitable discounter claims that this would be incompatible with its mission to provide "the best quality (food) at consistently low prices".

Die Allyouneed-Ambitionen von Real und Edeka Schließlich haben auch Metro und Real mit der Hitmeister-Übernahme gerade erst ihre Allyouneed-Ambitionen („„), ein Crossventure, das deren Angaben zufolge „mit einem mittleren einstelligen Millionenbetrag ausgestattet“ ist. Rewe holt E-Commerce-Geschäftsführer von Lidl Wo die Reise hingeht bei Rewe Digital, unterstreicht die Fülle an offenen Positionen.

Neu an Bord ist seit Februar der langjährige Lidl-E-Commerce-Geschäftsführer Carsten Schmitz – als Director Omnichannel. um die Integration von Zooroyal kümmern („Zoo Royal und REWE wachsen weiter zusammen“).

For years German retailers have tried to withstand the strong arm of progress.

Customers with credit cards were turned away at the tills; private equity was met with vinculated shares; and CEOs continued to exercise feudal rights over their serfs. To date they have at least been successful in keeping online food delivery to a mere 1 per cent of the trade.

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